Turning Point Action is a 501(c)(4) organization founded in 2019 by Charlie Kirk. They approached Wallflower Merch to develop a merch store from the ground up. As a team, we built a Shopify store and created merchandise that resonated with TP Action’s target audience. Their goal was to engage a younger demographic with trendy Americana designs that aligned with their mission.

We used this project as a case study to determine if we could generate profitability from the ground up. Through the combined efforts of their team in marketing the merch and our team in executing creative ideas, we successfully built and launched a thriving store. I collaborated with the development team to design their website, while my design team brought the merch concepts to life.

https://turningpoint.com/

Web Design, Design Ideation, Client Collaboration, Merch Design